The Brief House is a lifestyle-tech platform designed to merge cultural fluency with business precision.

The challenge was to create a brand identity that feels cool and human while also projecting the trust and clarity of a tech-led company.

I began with a flexible color palette that can swing between bold and understated—designed to adapt to both luxury-driven branding and product-focused communication. A clean, condensed serif set in lowercase created the foundation: precise, modern, and confident without feeling corporate.

The most unexpected element was the donkey. Rather than a literal mascot, I developed an abstract mark that ties to the donkey’s role as a service animal: not the hero, but the tool that gets you where you need to go. Weird and wonderful, it signals the platform’s social-first, culture-savvy positioning while also grounding it in a business parallel—reliable support that moves clients forward.