SEED TO SMILE
Seed to Smile shows the full journey behind PepsiCo products—from the people who grow the ingredients, to the people who make them, to the consumers who enjoy them every day.
We brought that journey to life through social-first storytelling, using real people, real places, and seamless visual handoffs to show how one ingredient moves from field to facility to the final moment of joy.
PASS THE BATON
Grown by Jeremie
Made by Mary & Dana
Grown by Adam
Made by Devon & Monica
Grown by Brad
Made by Robin & Frankie & Brian
DAY IN THE LIFE
CREDITS
Videography & Photography