MADE WITH WIND ENERGY

We let the power of wind demonstrate that Pedigree products are already being made with wind power.

MARS, the corporation behind Pedigree, has stated its ambition to embrace renewable energy across its entire portfolio of brands. And they've already made great strides, with renewable energy already powering the production of Pedigree in Mexico. We needed a compelling way to demonstrate that MARS & Pedigree were already addressing the issue with renewable wind power.

We gave the real power of wind a role in our message, with the local breeze bringing life to the billboard. The special build billboard was placed near MARS's actual wind fields in the Yucatan region, and the creative execution showed our billboard skin blown off its frame drawing attention to our message: Pedigree is "Made with the energy of the wind."

100%

sustainable billboard, made with eco-solvent ink printed on recycled polyester.

CREDITS

CD — Rob Concepcion & Merrin McCormick

AD — Macy Kissel